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Privacy Policy

Last updated: November 2025

Visible Shelf is built by retailers, for retailers. We know your catalog, pricing, and customer data are real assets, not demo content. This Privacy Policy explains how we collect, use, and protect your information when you use our platform. The service is designed for businesses and is not directed to children under 16.

1. Information We Collect

We only collect the information we need to run the service and improve it over time. This includes:

  • Account details (name, email, business name, contact information).
  • Tenant and location data (store addresses, hours, branding, categories).
  • Product and inventory data (SKUs, prices, descriptions, photos, metadata).
  • Customer data your connected commerce tools send to us (for example, order history and buyer contact details), when those integrations are enabled.
  • Usage data (feature usage, performance metrics, error logs).
  • Billing details processed via our payment provider (e.g. Stripe).

2. How We Use Your Information

We use your data to:

  • Provide and maintain the platform (storefront, directory, Google sync, POS sync).
  • Keep your products, locations, and analytics accurate and up to date.
  • Secure your account, prevent abuse, and monitor platform health.
  • Communicate about product updates, billing, and support.

3. How We Share Data

We do not sell your data. We only share it with:

  • Service providers that power the platform (e.g. hosting, storage, analytics, payment processing) under strict confidentiality terms.
  • Commerce and discovery partners you choose to connect to, such as Google Merchant Center, Google Business Profile, or POS providers like Clover and Square.
  • Authorities, if required to comply with applicable law, regulation, or a valid legal process.

When we process your customers' data that flows in from tools like your POS or ecommerce systems, we do so as a service provider on your behalf. You remain responsible for your relationship with those customers and for complying with any obligations you have to them under applicable law.

4. Data Security

We treat your catalog and customer data like production infrastructure, not like a side project. We use role-based access controls, audit logging, and encryption in transit and at rest to help protect your information. No system is perfectly secure, but we design and operate the platform with a security-first mindset.

5. Data Retention

We retain your data for as long as you have an active account. When you cancel, we typically preserve data for a limited retention window so you can reactivate without losing everything. After that window, we may delete or anonymize data in line with our retention policies and legal obligations.

6. Your Choices

You can:

  • Update your account and business details from the Settings pages.
  • Export key data (like products and inventory) from within the app.
  • Request account cancellation via the in-product flows or by contacting support.
  • Depending on where you are located, you may have additional rights (like access, correction, or deletion of certain data). You can contact us if you would like to exercise these rights where they apply.

7. Cookies and Analytics

We may use cookies and similar technologies to keep you signed in, remember your preferences, and understand how the platform is used. We may also use third-party analytics tools to help us measure performance. You can usually control cookies via your browser settings, but disabling them may affect how the service works.

8. Contact Us

If you have questions about this Privacy Policy or how we handle data, you can contact us from the in-product Contact page or by using the Contact link in the footer.

This page is a product-facing summary, not legal advice. Your specific rights and obligations may vary based on your jurisdiction and agreements with us.